Colors convey emotions and emotions heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let’s take a look at some colors and what they mean to you and your website.

Blue – the color of stability

Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses. It causes the brain to send off 11 chemical tranquilizers and is a wonderful calming color. It is a preferred color for corporate America, but avoid using blue when promoting food and cooking because blue suppresses appetite.

Negatives: Depression, coldness, obscenity, conservatism and winter

Red – the color of passion

Red is the color of passion, strength, energy, fire,
love, excitement, speed, leadership and power. When using red in your website
design it is best to us it as an accent color. This color does not usually work
well with greens or purples of the same intensity, causing a vibrating effect
on the eyes. It is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet
banners and websites as it attracts the eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Yellow – the color of ideas

Yellow can convey sunlight, joy, happiness, optimism,
idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals
love yellow. It takes more chemicals in the eye to see the color yellow. Websites
targeting older people should look at other colors as yellow can make them feel
anxious or angry.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Green – the color of nature

A Big Oak favorite, as you can tell, green implies
movement, nature, spring, fertility, youth, environment, money (US), good luck,
safety and generosity. It is the most restful color for the human eye and it
can improve vision. Green works well as an accent or secondary color. Use green
to indicate safety when advertising products that may be considered dangerous,
such as medicines. Olive green, one of the greens on our site, is the traditional
color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

Orange
- the color of energy

As you can tell from our site, this is another of our favorite
colors. Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance
and playfulness. Orange increases oxygen supply to the brain, producing an invigorating
effect, and stimulates mental activity. It is highly accepted among young people.
Orange is very effective for promoting food products and children’s products
such as toys.

Negatives: Warning, danger and cheapness

Purple – the color of nobility

Purple combines the stability of blue and the energy
of red. Purple is associated with royalty. It symbolizes wisdom, dignity, independence,
power, nobility, luxury and ambition. According to surveys, almost 75 percent
of pre-adolescent children prefer purple. Purple is a very rare color in nature
leading people to consider it to be artificial.

Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion

Beige
and Gray – the color of neutrality

As neutrals, they can be used in combination
with almost all colors and still work well visually. Lighter hues of each make
for good readability and backgrounds, but you must use hints of bright color
or else you website can lose any visual pop or visual interest. Gray works well
in office environments and promotes productivity and stimulates creativity.

Negatives: Apathy, dull, drab, monotonous, somber and smoky

Brown – the
color of reliability

Solid, reliable brown is the color of earth and is abundant
in nature. It implies simplicity, reliability, earthiness, comfort and durability.
Be careful as brown can be perceived in much the same way as beige: dull and
drab. Men are more apt to say brown is one of their favorite colors. Maroons
go well with this color and speak to professionalism, like rich dark leather.

Negatives: dirty, drab, sad, boring and unwanted

Black – the color of sophistication

Black speaks to power, sophistication, formality,
elegance, wealth, mystery and style. Black can make color burst from the web
page, especiall if it is a bright color. It is a natural classic color and never
goes out of style. Too much black can darken a mood and affect emotions very
easily. When designing for a gallery of art or photography, a black or gray background
can be used to make the other colors stand out.

Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid
and dangerous

The color of success

We take every part of our design process seriously and few
things are as important as your choice of colors for your website. Colors have
a larger impact on your viewers than any other part of the design and can affect
your site’s success. Color is immediate, emotional and memorable. If you have
a website, try this simple test. Look at it for a few moments and write down
the feelings and words that come to mind. If your colors aren’t telling you the
same story as your content it may be time to look at changing your color scheme.

Shell Harris is the Art Director at Big Oak Website Design.

He provides proven results for Website Design & promotion.

This article may be freely reprinted as long as all links and author information remain. http://www.bigoakinc.com

Author: Shell Harris
Article Source: EzineArticles.com
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Logo design and social media are both important for businesses. Whether your business is large or small, you need to have a quality logo as well as access to social media sites to promote your products and services. What does your logo do for you? Well, it gives you recognition. It gives your business a face through which your company is recognized. It makes your products trustworthy as those who know you, will know that your products will be of high quality. Hence, your logo design is the first thing you should get when you start your business or even before you start your business.

So, what can social media do for you? Social media allows you to promote your products globally. There are virtually countless social media sites where you can create a free account and start connecting with people. Once you manage to create a big network and get to know people in your network, you will notice that they will promote your products for you too.

For example, let’s say you sell custom logo designs. You will meet new people and get to know them. The same way, they will learn about you as well. So, later when any of their friends would need a logo, they would recommend you. Some of the famous social media sites are: Digg, StumbleUpon, YouTube, MYSpace, Facebook, etc. You can sign-up on these sites and start promoting yourself.

However, to prevent your business from getting a really, really bad image, you must stay away from spam. Do not start spamming after signing up. You need to strategically expand your network and win the trust of your new friends. If you don’t win their trust and become notorious as a spammer, then you will ruin your credibility and distort your business image.

Now…Your logo design will be with you on social media. Even though you will communicate with people, your logo will continue to promote your business and products. When you will be offline, your logo will still be online and continue to represent your business for you. Those who will log on after you log off, they will be able to see your logo and refresh their memory about your business. After seeing your logo everyday, people will begin to recognize your business as though they personally know everything about the business.

This is the power of social media that it reminds your network about your business all the time. Then, later, even when their friends will need products or services that you are offering, they will recommend you without hesitation.

So, creating your presence on social media effectively is essential. However, as you will prevent yourself from becoming a spammer, you need to also ensure that you create a top quality logo design to represent your business in a quality manner.

Do not take anything lightly if you want to succeed in today’s business world. You need to be prepared and adopt as many powerful and proven strategies as you can to ensure your success.

Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Designs Companies.

For more information: http://www.logoinn.com/

Author: Claudia Winifred
Article Source: EzineArticles.com
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Building Brand Recognition is in fact defining your business in the eyes of your current and potential customers. A better brand logo design helps you to distinguish your services and products from competitors in a better way and gain customer trust and loyalty.

As a small business you might have already spent enough time building your business, providing good quality services or products with better moral values. Now is the time that you pay attention to your corporate identity. When we talk about corporate identity we are actually talking about many things that when combined together help you shape your corporate identity. It is how your customers and clients, and also your competitors and associates perceive your business. Even though building a corporate identity has become a science in itself but there are some basic steps that every small business must take care of. The first step in this direction would be the most crucial one which is to get your business a logo.

Your business design should be intelligent, good looking, curious, memorable and easy to understand. Your logo should be solid and should portray a positively balanced image of your business. It should also be distinctive so that your business could stand out of the crowd. Not to mention the importance of uniqueness which makes sure that your corporate identity is one of its kind and yet still easily understood.

Some businesses also use another element of brand recognition which is called a tag line. For example McDonalds uses the tag line ‘I am lovin it’ and Nike has used the tag of ‘Just do it’. Often this tags accompanies your logo and hence communicates a much stronger message that is guaranteed to be read and remembered.

There is also an element that is worth mentioning here which is that your logo and your tag line should be in synced to each other in terms of style. For example let’s say if you have a logo that is more formal and authoritative, then perhaps you should consider not using phrases like ‘I m lovin it’ as your tag line.

But how do you come up with a tag line that fits your business. Coming up with a tag line is a creative process which could heart wrenchingly painful some times. Getting a logo design first might help you a little in understanding how you want your business to be identified. Tags are usually simpler, concise and effective messages and it requires copy writing experience to come up with something like that. Something that is effective as well as simple. Your tags should be something that makes your business unique, it should have promise in it, a promise of better quality and services. It should make it easier for the reader or the viewer to associate them with the message. Good tags line are well proportioned, punchy and often use the words that every day people use in their lives.

A good tag line and a quality logo design can help your business earn a brand recognition level that your competitors could only dream of.

Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Design Companies.

Author: Claudia Winifred
Article Source: EzineArticles.com
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Net promoting is the new face of promoting strategy. It’s marvel happening everywhere these days. But doing promoting online is not all concerning simply having a web site. In fact this is often the primary step towards internet promoting on-line, but there are several alternative elements to this. In this age of escalating competition, it is imperative to own a net presence to sell your merchandise and services. Net promoting on-line is one in all the paramount tactics for you to better your site.

Literally net marketing suggests that buying, selling and marketing of products and services within the internet. A recent study undertaken by a principal research organization shows that additional and a lot of individuals are making use of search engines to seek out the merchandise or information that they are wanting online. Such finding makes it all the additional important for your web site to feature at the high of search engine rankings. Your net selling on-line website should be in a position to bring potential shoppers to your website.

There are completely different ways in which that you’ll adopt to create your website presence felt everywhere in the World Wide Web. Writing articles and submitting them to web site is one easy method to market your online site. You’ll write a writing regarding your on-line business and at the top of it advertise regarding your product or service.

Another approach that you’ll do is to advertise concerning your website in other websites. This is an very effective net marketing strategy. All you need to try to to is use a sensible web site where you would like to promote regarding your site. Most websites will charge a sure add for advertising your site. Guests to the web site can really see your advertisement there. This can surely prompt some visitors to test out your web site.

There are various benefits of having a website as part of your promoting strategy. First of all net marketing is instant. No body likes to attend for later or tomorrow for something they’re searching for or want to buy. Visitors will come back to your web site, see your product and get it instantly if they like it. Instant purchase and satisfaction is what customers look out for.

Second of all internet is accessible to anyone 24/7. All the potential buyer needs is access to a computer with web association to buy your products. Thus your online storefront is virtually open to customers any time of the day. Web promoting on-line works round the clock for you and helps in creating business leads. Internet selling is also terribly cheap compared to the other methods of promoting. Web selling includes a world reach. Thus currently you’ll be able to have global customers for your products.

Web selling on-line isn’t a sure shot marketing technique for your business. On the opposite hand if you undertake web promoting in the correct manner, you’re positive to realize plenty of profits from your business. Web promoting is here to stay and fixing your storefront online is definitely going to bring profits for your business. More and additional individuals are getting into to the sector of on-line internet marketing, therefore it is all the additional vital for you to possess a distinctive web site for your products.

If you would like to avoid all the problems associated with setting up your online business then read the Instant Money Code by Steven Johnson for more information.

Author: Rodrick X King
Article Source: EzineArticles.com
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New businesses and new designers need help when they are ready to create a business logo for the first time. As this is a very serious and important design for any business, new entrepreneurs and designers become more cautious than ever. Getting it wrong will have a devastating effect on your business. An unprofessional and low quality logo may create such a bad impact that you may lose your credibility and even have to close down your business. So, this is the reason why both the business and the designer have to be extra cautious and ensure that nothing is done haphazardly or incorrectly.

Now, when you are ready to create a logo design for your business, or if you are a designer creating a logo for a business, then there are a few important factors that you must always take into consideration. We are going to discuss them here now. Ensure that you do not neglect them and most certainly do not take them lightly. They are extremely important.

Your Logo Design Doesn’t Have to be Complicated to Look Professional:

If you think that you have to make the logo look complicated to make your business look professional, then your perception is way too wrong. There is no such thing as that. These days, in logo designs, simplicity rocks and there is no question about it. How many complicated logos do you see around you? Let’s even talk about some of the most famous brands in the world. How complicated are the designs of Toyota, Target, Google, Microsoft or even Nike? Do they look complicated or they are extremely simple? Of course, you will say they are extremely simple. So, this proves that you don’t need to just think about creating a complicated logo. Rather, you should think about creating an eye-catching and professional design to win the trust of your market.

Make Sure Your Logo Represents Your Business Model Accurately:

How do you want your market to perceive you after looking at your logo? Well, create your logo in a way that will answer this question of yours. By looking at your logo, your market should be able to understand your business model. Not only this, you market should also think of you as a reliable and authentic company, because if they have any doubts, they won’t take interest in your products or services. So, professionalism matters a lot when you create your logo design.

Make Sure Your Logo is not Too Colorful:

Professional designers recommend maximum two colors in your logo. Do not make it too colorful by using many different colors. Also, remember that the design must also look attractive in black and white as well. When you fax a letter with your logo in letter head, it will appear in black and white. So, it is important that you work on making your logo design attractive in black and white as well. So, these are some powerful logo design tips that will help you understand how you can create your brand identity successfully and effectively.

Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Designs Companies. For more information: http://www.logoinn.com/

Author: Claudia Winifred
Article Source: EzineArticles.com
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