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Archive for April, 2011

Four Steps to a Quality Email Marketing Campaign

Saturday, April 30th, 2011

Here a four steps you can take to ensure that your email marketing campaigns are successful. They include such strategies as having a double opt-in feature, sending timely and relevant messages, segmenting your database for maximum impact and ensuring that all your emails reach your target audience.

Verify new subscribers with a double opt-in feature

When you have a new subscriber join your list make sure that you have the correct details and that there is a genuine request to join. If they inadvertently fill out their email address incorrectly you could be sending information to the wrong person. This would also of course be classed as spam. You can avoid this by sending out an email to your subscriber which requests confirmation of them joining your list. When they fill out your sign up box on your web page you can automatically direct them to another page which thanks them for joining and informs them that they have to check their emails and confirm that they wish to join. This way you can be sure that they are a genuine subscriber and also that you comply with current anti spam legislation. This technique could also be used for your current database of customers who are not currently signed up for your latest information, such as regular newsletter. By sending them an email informing them about your newsletter for example, you could give them the opportunity to become a subscriber in the same way as someone joining by filling out a sign up box. This would mean that they would have to click a link confirming that they wished to join. Your emails should also always include an option to unsubscribe from your messages. There is nothing more frustrating than being unable to unsubscribe from messages you no longer wish to receive. This is because the sender does not offer this option as a matter of courtesy. This can lead to the recipient having only one option and that is to define your communications as spam. This is something that you should seek to avoid happening at all costs.

Timely and relevant communications

If you have subscribed to a newsletter on the understanding that you will receive this on a weekly basis you should not be expected to put up with a daily bombardment of messages which are primarily of a sales nature. Your subscribers should be informed through your sign up process exactly what they are likely to receive and you should keep to this. The relevancy of the communications is vital if you wish to keep your subscribers happy. They expect emails which are informative, possibly humorous at times, but always keeping the agreement that the communications comply with what the subscriber anticipated receiving when they signed up. Remember the subscriber is always looking to see what is in it for themselves when they open your emails. If they find that this criteria isn’t consistently met then they will unsubscribe or worse designate you as spam.

Database segmentation

To make the most of your database of current customers and subscribers you should be also looking to segment them depending on their current buying habits. For instance if your customers are buying a particular type of product or service then you could put them into a separate database to target them with emails more relevant to their needs. Open rates on emails have been known to double or treble where this technique is put into practice. In the same way make sure that when someone clicks a call to action link within your email they are taken to an appropriate landing page. There is nothing worse than someone responding to a call to action only to find themselves on a page of a website with no relevancy to what they were interested in purchasing.

Deliverability

As your list of subscribers grows it is important that as many of your emails reach your subscribers. If you have signed up for a recognised email marketing and auto responder software supplier then you will be assured that 99% of your output will reach its intended audience. This because these suppliers have been recognised by the leading ISP’s as being credible because they have internal systems to ensure, as far as is possible, that their users comply with the current anti spam legislation.

In summary your email campaign is more likely to succeed if you send out timely and relevant messages to your subscribers. Make use of your current client list by inviting them to join your subscriber list. Segment your subscriber list so as to maximise the efficacy of your messages. Make sure your emails contain prominent calls to action which take the subscriber to a relevant landing page. Invest in a quality email marketing software supplier who can guarantee emails reach your intended audience as and when you want them to. In this way you will ensure that your email marketing campaigns go smoothly and profitably.

For more information on how to put your business on auto pilot please click here.

Author: Joseph Short

Email Marketing Aids Appliance Stores

Saturday, April 30th, 2011

During tough economic times, appliance stores are often among the hardest hit. With little spending money, customers are learning to make due rather than allowing themselves the luxury of new appliances. These stores are learning to modify customers’ thinking about purchasing appliances by using email marketing software. By reaching out to their target market, offering discounts and educating potential customers on the long term financial benefits of using a new, energy efficient machine rather than an older, less efficient model, stores are seeing a marked increase in sales as well as repeat customers.

Email marketing software allows you to run a variety of marketing campaigns that are cost-effective, giving you a high return on investment. Appliance stores begin by importing all their contact information from current clients as well as additional business clients. With that information, they use the segmentation software to specify data that can be instrumental in future email marketing campaigns. This information can include time of sales, type of appliances sold, name brand of appliances, and other personal information such as location and date of birth. This data can then be used to send out email discount coupons, announcements for sales, special offers or other email marketing mailings.

Many appliance stores are sending emails out based on customers who have recently purchased Energy Star appliances. By knowing which brand they have purchased, an email can be sent to customers regarding other appliances produced by that maker that are also Energy Star qualified. By highlighting the money they can save in purchasing additional appliances that are Energy Star certified many stores generate repeat customers who come back again and again.

Some appliance stores use email marketing software to send out email newsletters. These newsletters are sent out periodically and highlight different products that are on special or are new to the store. By being able to illustrate the many benefits of the appliances in an attractive newsletter, store owners are seeing increases in store traffic without having to spend money on printing costs for fliers and newspaper ads. The newsletters can then be posted to the website where new potential customers can view them at any time.

From newsletters to data-specific emails, email marketing helps give appliance stores the edge they need to survive these tough economic times. By customizing emails and newsletters to meet their particular needs, they are able to reach their target market, encourage repeat business and inspire new customers without breaking their marketing budget.

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns

Author: Dan Forootan

Email Marketing Campaigns: 4 Tips to Help You Succeed With Your Email Marketing Campaigns

Saturday, April 30th, 2011

Do you know how to ensure success in your email marketing campaigns? If not, then you should know some useful internet marketing information and tips on how you can be successful in any email marketing campaigns. This article will look at these campaigns because marketing by email is not only cost effective but it is also a great way to get a much better response from your online subscriber, customer or buyer.

Looking at it carefully and you will see that email marketing campaigns are the simplest yet most effective forms of online advertising. They are straightforward and they produce immediate responses from your target audience. All you need to do is to be always professional and creative with your marketing campaigns.

You can quickly build good relationship with your subscriber, which in return will encourage them to engage with you. This could be as simple as sending some feedback to an email you have just sent out.

Building a relationship this way helps them decide if they should be responsive to your emails or not. You will also be building trust as you go along.

Here are 4 tips that will help you to find success with your marketing campaigns.

1. Include opt-in pages on your website.
Ensure that you place opt in forms strategically on your website so that people interested in your niche can subscribe to receive further information from you day or night.

2. Use the full and correct name of the recipient.
In order to get the attention of your subscribers, you need to address them correctly. This is a sensitive one and they will probably ignore anything from you if you do not even address them correctly.

3. Create detailed but interesting contents.
Make sure your content is valuable. This should start right from your email subject title. People will tend not to open your emails if the title looks like spam. They are more likely to delete it than open it. You need to get your title right for your email marketing campaign to succeed. Once they do open the email you want them to meet good content so they will open your emails next time.

4. Do not include attachments if not necessary.
If not necessary, do not include attachments on your emails. This will require your subscribers to download and save on their computer hard drives, which can be time consuming not to mention that some people generally don’t want to do anything technical like downloading attachments. Make it easy for them to simply click to open a PDF document or to read it off a web page.

Although these tips are very simple, they have a huge impact on the part of the subscriber. Just keep in your mind that learning basic internet marketing ideas is of the utmost importance if your email campaign is to succeed.

Want to learn how I use articles like this to build a responsive email list? If so you must check out article writing guide

You will also receive list building tips and free software to help you build your list at: http://www.List-Building-Success.com/balots.eza1.html

Will DeMarro specialises in article marketing strategies & simple SEO to drive targeted traffic to his websites where he then uses list building techniques/email marketing to convert subscribers to buyers.

Author: Will DeMarro
Article Source: EzineArticles.com
Advice on AdSense

HTML Email Marketing – Do’s, Don’ts, and You Did What’s?

Saturday, April 30th, 2011

HTML email marketing is almost irresistibly tempting for anyone seeking to do email advertising because, let’s face it, it looks so cool sending all that wonderfully formatted and professional-looking email doesn’t it? I mean even the ‘little guy’ can look like a ‘player’ with a bit of work.

Um, no. The big problem with

HTML email marketing

Is… what looks fantastic at your end… often looks absolutely atrocious at the other. Here’s why:

HTML is a standard… but not every email client interprets it the same way. Like it or not every creator, manufacturer and developer of HTML rendering software has his own slant on things. And, rightly or wrongly, despite the standards, the same HTML is shown differently by different browsers and email clients.

For example, Google’s Gmail shows HTML differently from Hotmail and Yahoo (I know, because I’ve tested it). And then you have the standalone email clients like Thunderbird, Eudora, Pegasus, Outlook, and Lord knows how many others, each with its own idea on how things should look.

The upshot of all this is what YOU can see at your end as the email writer is NOT what everyone else is going to see — of that you can be sure. The only question is just how different is it going to appear to your readers.

And unless you’re prepared to test every email before you send it with, say, the top 20% of email clients that will represent the choices of about 80% of your readers, you’ll never know. In other words, you could be sending out emails that look like a dog’s dinner to your prospects, clients and customers… and you’ll never even know it.

Your pictures are NOT shown. There’s a second reason why what you see at your end isn’t the same as what your readers see, and it’s to do with security. When you include an image in an email, often it’s hosted remotely — say, on your website or somewhere else. And the idea is, when the recipient opens it, the email client downloads the picture and displays it.

Only… this is a huge security and privacy issue, so most decent email clients do NOT display images by default and instead show a message saying, in effect, “click here to see images in this message“. And people rarely bother.

Why would they? It pays to remember an important rule of marketing here: no one cares about you; all they care about is what’s in it for them.. So while you might try to offer some inducement for them click and show images, they almost never will and all you’ve done is put yet another obstacle in the way of your marketing efforts.

And in the meantime, these missing images all conspire to make your carefully-crafted emails look terrible.

Plain works best

In general plain-text or very simple HTML works best (by simple I mean use bold, italic, underline and link-anchors and that’s all you need). You get better readership and your click-through-rate tends to be higher.

Does this really work?

Yes. If you doubt me on this, just sign up to emails from the big-name Internet marketing gurus who test this kind of thing to death, and you’ll see probably without exception plain and simple is the way to go.

Give it a try and let me know how it works out.

Lead generation and direct response marketing specialist and copywriter Jon McCulloch is the author of ” BIG Marketing Muscle for Small Business”.

This book reveals the strategies he has used with his clients to realise response rates over 300% better than traditional techniques… and for a limited time you can download ‘BIG marketing Muscle for Small Business’ right now. His clients have sent over 1 million pieces using the exact same strategies he reveals in this book – so you know they’re tried, tested and proven to work in the real world.

And it’s free.

Your free book is waiting for you here:=> http://www.jonmcculloch.com/big-marketing-muscle

Author: Jon Mcculloch
Article Source: EzineArticles.com
Canada duty

Email Marketing and the Insurance Agent

Saturday, April 30th, 2011

Electronic mail (email) is now so deeply entrenched in our everyday activities that we often overlook it as the marketing tool that it can be. But email offers agents the perfect platform for marketing-it’s free, easy, and something their clients access on a daily basis.

Email marketing, however, is not successful for everyone. It takes a delicate, focused touch to keep your valid and valuable marketing efforts from being marked as a canned meat product and being sent to the junk folder. When used properly, email marketing can be your tool to educating prospects and gaining loyalty from your customers.

Ways to Use Email for Marketing: Newsletters

Newsletters offer one of the most popular uses for email marketing. When you create a newsletter to send to your clients there are two important questions you must ask yourself:

1. Is the content in my newsletter providing value to the reader?

While you are creating a newsletter as a means to keep yourself in the mind of your clients and prospects, this won’t work if you create a newsletter that gives the recipient little reason to actually read it. No one wants to read about how amazing you or your service are every month or quarter. Instead, they want to learn from you, their accessible insurance expert. It is through this sharing of knowledge that you will help build trust and become seen as a valuable resource rather than just another individual who wants something from them.

2. Does the frequency of my newsletter make it annoying?

No matter how interesting your articles are, if you send a newsletter out to your readers too often they will become inundated and might end up unsubscribing simply to stop it from filling their inbox. Newsletters should probably not be sent more often than once per month or quarter.

In order to give your newsletter the amount of reach it needs to be effective, try to get email addresses from as many visitors to your website as possible. Of course, you can collect as many email addresses as you like but if no one actually opens the email it won’t really matter. One way to ensure a high open rate is to create subject lines for your newsletter emails that entice the recipient to open them. For instance, the subject line, “January’s Newsletter” isn’t nearly as interesting as, “Tips to Winterize Your Home.”

Another way to maximize the use and draw of your newsletters is to merge them with your other social media efforts. You can do so easily by including social media icons that link to your profiles in all newsletters. This will help your readers connect with you on Facebook, Twitter and any other network you use.

Creating articles that are read on the internet is a different process than creating print articles. Web readers like short paragraphs and bullet points so they can easily scan your articles. Keep this in mind when creating your content. For longer pieces, be sure to include a “read more” link that brings the reader back to your website. This will also help you get a better idea of what articles are best received since you can measure the click-through rates.

Ways to Use Email for Marketing: Announcements

When you have the ability to offer your customers and prospects new products that they need, an email announcement can be the perfect way to let them know. After all, prospects and customers don’t usually check your website for potential updates-but by putting a reminder directly into their email box you not only inform them about the additional services you can offer them but you also show them how proactive you are in considering the solutions to all their insurance needs.

You can also use the occasional announcement email to discuss any awards your agency has won, magazines or journals you will be appearing in, praise for your employees or agency, seminars you will be hosting or community activities you are taking part in.

But before you hit, “Send” on your announcement email, be sure that your announcement isn’t just a pat on the back for your agency but that it also explains to the reader why this change or activity benefits them or the community. Also, make sure that you don’t send announcement emails too often. Two to three times per year is probably the most you want to do this.

No matter how you decide to use your customer’s email addresses for marketing, make sure you always ask for referrals, give the reader a way to unsubscribe easily, and you include all your contact information in each email. Not only will this make the reading experience better for your subscribers, but it will also give them a little nudge to contact you and recommend you to others.

As prior insurance agency owner with a passion for technology, AnMarie Bozick has her dream job as the Communications Director for Insurance Technologies Corp. Since 1983, ITC has specialized in automation solutions for the insurance industry. AnMarie posts Internet and Email Marketing tips regularly on her blog, Insurance Geek.

Author: AnMarie Bozick
Article Source: EzineArticles.com
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