Email marketing has been a primary means used by internet businesses to encourage repeat sales. This has been through frequent editorial content sent to subscribers/customers email boxes with that occasional reminder or advertisement to buy from you.

For example, if you run an online hotel booking website, you could have a regular newsletter informing subscribers of the latest in the Kenyan hotel industry. The newsletter would entail news such as the hotels currently refurbishing, special offers available to them every month, sites and locations to visit etc. Such interesting information for your visitors keeps them thinking about you often. And when they are ready to do a booking, guess who they are most likely to give their business to?

This also works in getting that first sale. It is an already established fact online that rarely will a first time visitor buy from you. They need to be contacted on average seven times before they make that final decision to buy from you. Email for along time has been the trust worthy tool for this.

The statement “The money is in the List” literally alludes to how an in-house list of email subscribers can be profitable. Unfortunately due to spamming, email marketing is being rendered more and more ineffective as fewer and fewer emails make it past email filters.

A web visitor that chooses to subscribe to get informed from your website is a hot prospect. They are showing strong indications of being a customer. It is easier, much easier to sell such a visitor. Email has been used the same way offline companies use advertising that keep a brand top of the mind. Its growing ineffectiveness has been of great concern as your subscribers are never guaranteed to receive your email messages.

The relatively new Web 2.0 tool called RSS (Really Simple Subscription) is seen as the solution. Unlike email where the internet business has to “push” content by sending emails to the subscribers, RSS is a “pull” technology. RSS automatically notifies a subscriber every time there is an update on your website a process known as syndication. It sends the title of the page, a description and a link to that page. No need for email addresses, not even white-listing or spam filters to deal with. RSS guarantees to get your updates directly to you customers desktop.

Unlike emails, RSS is a strictly subscription service only. With emails, un-trustworthy businesses tend to sell your email address to spammers who in turn flood you with adverts. In contrast RSS is nearly purely editorial content or information that would interest a customer as it’s what is on the website. Obviously your website is not full of adverts, at least we hope its not. Including RSS capabilities may just be the best thing in your site since auto-responders.

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Author: Mark Kimathi
Article Source: EzineArticles.com
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Email marketing. Are you utilizing it? If so, are you communicating it effectively? Are you communicating relevant content to your segment of existing or potential customers? How could you do better?

Here’s some optimizing tips to share:

> Call to action above the fold According to research, not many tend to scroll down the entire email communication offers they receive, thereby missing out on the call to action found at the end of the email. So be sure to include a compelling call to action above the fold to entice them in taking action.

> Reduce graphic intensive email

> Having ALT-text tagging embedded onto your graphic image in your email helps ensure your readers getting to read your message even if it’s block by the email client.

> Consistent layout Since readers spent considerable time learning your email layout and structure, so don’t make them having to relearn your new layout every now and than.

> Test Test Test & Optimize Conducting A/B testing and let your readers decide for you what works and what don’t in ensuring you are delivering relevant content to them. Yes test every element from copy to call to action. The testing doesn’t ends here… Test…Test…Test…on a on-going effort

> Allow your readers to opt in or opt out from your email communication conveniently. Yes, you definitely do not want your readers to labeled your emails as SPAM just because they felt frustrated of not being able to opt out from your email offers conveniently .

> Instead of bombarding them with everything at once, try communicating relevant content with your segments at different stage of their relationship with you. Build an on-going relationship with them step by step and NOT a one-way dialogue.

> Track all the clicks in the emails…be obsessed with tracking the readers’ clicking behavior. Let them help you determine what works and what don’t with your copy, colors, hero shot to call to action buttons.

> Remember to instill a control and variable group for your email marketing testings efforts. In order to track which or what new elements work or don’t in the variable group as compared to the control.

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Author: Deric Loh
Article Source: EzineArticles.com
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All persons doing business online use email. Those who are successful use it a lot and are very effective with this medium. The most sophisticated internet marketers use email to generate recurring website traffic. They are also generating good profits from their readers. The marketing of a web site is complete once you establish a form that will allow you to gather email addresses. Here are several email marketing tips that you can put in place to improve your sales and profits.

1 -The sender email address

It is vital that your e-mail address is part of your domain. What will your recipients think if they receive messages from your hand with the address Joeblow@aol.com? You have a domain name, then use it to its highest potential. Your credibility and image will suffer too if you do not give a professional look to your communications.

2 – The Signature

This trick may seem trivial, but spend five minutes studying the messages arriving in your mailbox to admit that few people are really aware of the power of the signature. Roughly, it is simply set your mail software to automatically include a text at the end of each of your emails. Unlike what many people do, it is advisable to put your full address. Try to stay below 5 or 6 lines. If your signature is too long, your correspondents will not grasp the essence.

3 – The Post-Scriptum

The PS is the most read section of a message. Automatically when a message is opened, you read the opening words (probably the title) and you’ll usually at the end, read the author. And you fall on the PS and read it. The postscript is a good place to put an advertisement, not directly related to the subject of your message.

For example, if you reply to a customer about a product for washing machines, you can have a PS like this:

PS: Have you seen the description of our anti-static brush? It is not yet available but you can take a sneak preview if you register on [http://www.I-want-anti-static-brush.com]

4 – Mailing lists (newsletters)

This is probably the best place to talk about you. These publications are targeted and read by people who have asked to receive them directly in their mailbox. Response rates are higher than the banner ads on sites and usually your message can be more detailed. Try to exchange, barter or buy advertising space in the lists.

5 – Your own newsletter

If it is cost-effective to advertise in other e-zines, it is even more interesting to have yours: not only your promotion will be free but you can withdraw advertising revenue. The secret is to provide quality content with a regular copy. Once your readers know and trust you, they will be faithful and become influenced by following your recommendations.

6 – Auto-responders

These are systems that automatically respond to emails. The power of this principle is that your prospects receive information automatically, while providing their email address. Spend time to create automatic messages. It is an investment that should not be overlooked.

The power of email marketing is obvious, but too many people do not use it completely. Follow the advice above and add a little common sense, you should be winning.

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Author: Serge Daudelin
Article Source: EzineArticles.com
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Relevancy is the key

Relevancy is an indispensable aspect that needs to be taken into account if you want to make the most of your email marketing campaigns. An opt-in email subscriber would only want specific, relevant and informative content and if this is not achieved you are risking the credibility of your website and/or company.

Moreover, your mail must have an option of opting out of the subscriber list. This way, the subscriber is assured that he wields control over the mails that he/she is receiving. A few hints and tips in email marketing will help a long way for you to achieve accurate relevancy and meaningful content:

Tips on email marketing:

1. The “from” line in the mail should have your company’s name so the recipient knows the source of the email.

2. The email subject should be as accurate and informative as possible. This would the recipient a brief idea about the nature of content of the newsletter, product information, discount or store events etc.

3. Ensure that all HTML format messages are kept as simple as possible. Complicated gizmos like heavy graphics, video or audio may not work on the recipient’s computer.

4. In case the mail message comprises primarily of text, then it is always a good idea to include links to the respective and core tasks and functions. This makes it more convenient for the reader to directly land on the web page that interests him.

5. It is advisable to include a print option as well as “forward to a friend” link wherever you think is appropriate.

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Author: Fabian Tan
Article Source: EzineArticles.com
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An emphasis on targeted communication

Email marketing is by far the best strategy adopted in order to facilitate targeted communication. Email marketing software is slowly becoming an indispensable tool in the world of online advertising as it gives a wider and targeted audiences reach. Opt-in emails ensure that the sender is not spamming and only sends information to people who are interested in the products or services offered by the sender.

This strategy has seemingly been able to fill in the void that was once restricting targeted communication and was only focused on sending out mails randomly, which only proved to be ineffectual.

Tactics Adopted

Web owners can send out newsletters, e-cards, e-coupons, special promotions announcements, event announcements, business updates, press releases and other such relevant information in order to keep the interested audiences updated about their website events and current information.

Such email marketing campaigns have proven to be very effective and successful as it allows an interactive communication and is an ideal solution to put one’s mailing list on turbo. This is primarily because consumer behavior suggests that online shoppers love discounts, free shipping etc. and are hungry for knowledge.

So be it a product or service or knowledge that you are selling; targeted email marketing is the best way to achieve this and that too with just a few clicks. Furthermore, holiday or festive seasons greatly enhance the possibility of an escalation in your sales, since every online shopper is looking for huge discounts, information and free gifts.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 51-page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your FREE copy now before it’s gone!

Author: Fabian Tan
Article Source: EzineArticles.com
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