It’s the battle for your readers’ attention. And it’s worth winning. Because people take time to come to a buying decision and you need to stay in step as they do so. Although many things change in the Internet, some of the advertising and publicity principles remain the same. Repeated exposure is what it takes to get to a “yes” on the part of your customer.

To get the multiple exposures that precede a sale, you may be using an autoresponder to automatically generate emails to your customers. It’s a powerful way of programming your communications so that you can jog their memory at regular intervals and gently move them towards a purchase.

A major point to be aware of in the use of autoresponders is the quality of your contacts list. If you are sending out emails automatically to people who are just as automatically putting them in the trashcan, then sales will be disappointing to say the least. Check to see how you are generating your contact lists. If you are asking people to opt in just to receive a one time free gift, this is not the same as promoting a regular newsletter where people who sign up have an expectation of regular contact from you.

Wherever possible, set the customer’s expectation right from the start and possibly use other tactics for the one-time signups. That’s also the benefit of autoresponder services. You can segment your contacts lists and then have different emailing campaigns best suited to each segment.

Content needs to be adapted to what interests your customers. It sounds obvious, but so many times marketers online and offline fall into the trap of finding their product so beautiful that all they can to is to talk about the product. Customer needs and requirements are left unheeded as the marketer mistakenly focused on the technical specification of version X of product Y.

The exit for customers is always just a click away. If they don’t like what you are saying or if it all just washes over them, they will leave your site before you can blink. So your content has to be laser focused on what is of interest to them. That means their needs, their wants and their requirements. When you talk about your product, do it in that sense, relating the product features each time to the advantage specific to your customers.

Whether it’s your title or your main content, your email has to be interesting right down to the final conclusion. However, your title does have a special role to play. Your title in effect “sells” your email. If the title sparks your customer’s interest then the motivation is there to open the email and to read it.

To do this you have a number of possibilities. Use the classics of advertising to put across an idea of getting something for nothing or an exclusivity or indeed a time-limited offer. You’ll have to be smart about this. At the moment, there’s a trend to put “Time Limited Offer…” in the title of emails. This probably worked at the beginning, which is why so many people carry on doing it.

But the magic wears off quickly and in this case customers receiving an email with those fateful words in the title are more than likely to throw it out. They’ve seen too many, the time limited offers were contrived or artificial and they have learnt that an email starting with those words is usually not for them.

So keep the idea, but change the words. Slightly better is “Before March 31st…” (select an appropriate date here – don’t use March if you are already in July!). “Before membership closes…” might be another one. Try some ideas for yourself and see how you can distance yourself from the run of the mill slogan that has already lost its credibility.

Finally, test. Test your emails with changes in their title, in their content and / or in their frequency. The easiest and one of the most effective ways is split or A/B testing. In this you start from a base, perhaps something that works for you today. You then select a smallish group of customers to whom you send the same emails but with a change say in the title. Which version of the email does better in percentage of people clicking to open or clicking through to your site? Keep the one that does better and make that your new base. Then repeat the process.

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Author: Anh Nguyet
Article Source: EzineArticles.com
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When you have good open rates and your list size is rapidly increasing you like to check out your email stats. What then should you do, if you notice the list is not growing as expected or that it has in fact dropped down a little? This is the time to find out why and put things in motion to get back on track.

When subscribers on your list no longer take a minute to open your emails, this is known as list fatigue. They are not unsubscribing, but they are just simply not opening your mail. What could be the reason for this? Without taking into account that mail may be bouncing, here are some likely reasons why your emails are not being opened.

1. Maybe the recipient is no longer interested in what your emails are about. They could have moved on to new interests and there is no action you can take about that.

2. It is possible that spam filters are picking up your emails, so make sure you are not using words that the filters could regard as spam. You can conduct a search to learn the current spam words and find another way to say the same thing.

3. On occasion subscribers use an email address which they do not regularly check at the time of opting in. To put an end to this problem, if you can get them to sign up with their primary email address from the beginning, it can save many future problems.

4. It could well be that you are sending them too many emails and they are getting a bit fed up of it all. The solution to this is to slow down a little, and don’t send so many promotional emails to them.

5. Maybe your email subjects have not appealed to them, even though you have given them valuable help in the past. They probably stay with you in the hope you are going to send them something at a later date which may be useful to them. Have a good look at the content of your emails. Are you just sending them promotional stuff when it is information they are looking for? Your subject needs to be enticing, encouraging them to open the mail and have a look at what’s on offer.

Of course, if you can prevent subscribers from becoming inactive before they start this is always the best practice. Listed below are a few ways to attract your subscribers.

1. Provide high quality content and people will not be able to wait to open your emails.

2. Look at your list and decide exactly what information they require from you. This will show them you care about their needs and it also ensures you emails will be opened.

3. Get your readers to respond to a contest held relevant to your niche. They usually enjoy participating.

4. Give people a nudge by being specific. Actually ask them to respond to an email you send or to leave their comments on your blog. Talk with them – ask them to tell you about their success stories or to give their opinions on a product or service.

5. You can always throw in an alluring hint about the content of your next email. If you leave them wondering, they will want to read your correspondence as soon as it arrives.

List fatigue happens, but there are measures you can take to keep it to a minimum. It’s worth bearing in mind that people will want to read your emails when you have something good and interesting to say.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.

Author: Kevin Sinclair
Article Source: EzineArticles.com
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When it comes to Internet marketing, if you’ve heard it said once, you’ve heard it said 100 times: “the money is in your email list.”

What do people mean “the money is in your list”? One of biggest benefits of starting an online business is the ability to contact people quickly and to see results almost instantly.

How are people able to do this? As your Internet business grows, you should be asking your customers and prospects for their name and email address. When people provide their information, you add them to your ‘list’.

Over time, the size of your list will grow substantially. If you treat the people on your list well – you want to treat them like the valuable treasure they are – you will begin to foster a sense of trust and loyalty between you and them.

Eventually, you’ll get to the point where you can email your list – to seek their input, to ask what they are looking for, to offer them a new product or service – and many of them will quickly respond by providing you with information or buying your product or service.

Wow! It’s amazing.

You will likely develop more than one email list – people who have purchased from you should be on one list while people who have opted-in (prospects) should be on another. You want to treat your customer list like gold – you can send them special reports and updates or create a series of tips to help them use the product or service they purchased. These are people who have purchased something from you – you want to continuously remind them of how much you appreciate their business by doing things that will benefit them.

Your opt-in list is a little different because the people on it have not purchased from you. You need to work hard to show them you are a person they can trust, one who will provide them with valuable information.

To be a successful online marketer, your goal is to foster your relationship with the people on your email list so they both want and need to hear from you.

One of the best ways to learn about Internet marketing is to study and model other successful marketers. To get an inside look at some of today’s top performers, get your free copy of Case Studies: A Behind the Scenes Look at How the Internet’s Top Marketers Create Profit Producing Advertising Campaigns. Not only will you see the exact series of email messages used to promote a product or service, these experts will even tell you what they sold, how much they made and WHY they believe their campaign did so well. Grab your copy today.

Cindy Kappler is an online marketer. She is the co-creator of the Smart Beginners Home Study Program for Internet Marketers [http://www.systemsmartbeginners.com] and holds a free coaching call every Saturday morning for Smart Beginners to answer their online marketing questions and guide them through the steps of setting up their own online business.

Author: Cindy Kappler
Article Source: EzineArticles.com
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When do you mail out your ads or list mailings? Do you ever even think about it? If not, you could be losing a lot of money. Why? Well, I’ve been doing marketing for a long time and one of the things I’ve studied is the time that you send out your promotions. Believe it or not, it matters. In this article, I’m going to share with you the absolute best time to email your prospects, whether it be to your list or a solo email ad that you purchase from an ezine owner. I have no doubt that what I am about to reveal is going to be a real eye opener.

Do you ever check your stats to see what time the sale actually comes in? If you don’t, you should. And, once you do, you will find that the majority of your sales will come in during the hours of 8 to 9 AM and 8 to 9 PM. Why is this? Well, it has to do with the market itself. See, the majority of the people who do business online, believe it or not, come from the East Coast of the United States. So what does this have to do with time? During the hours of 8 and 9 AM, the people in this time zone are just about getting to work. What’s the first thing that people do when they get to work? They check their email. So what’s the best time for you to be sending out your promotional campaign? You got it, between 8 and 9 AM. This way, your ad will land in the email box just as they are beginning to check it.

What about the 8 to 9 PM hour? Well, during this time, people have come home from a hard day at the office, they’ve had dinner, some time to relax, and once again, they go to check their email if they hadn’t already done so in the morning, especially if they work at a place that doesn’t have Internet access. Believe it or not, they do exist. And let’s not forget the truck drivers. I don’t think they have Internet access on their 18 wheelers. Anyway, can you see where all this is going? The times that you email your prospect really DO matter, more than you think.

So how can we take advantage of this information? Easy! For starters, make sure you email your lists and any solo ads during these times. If you don’t have control over when the solo ads go out, put in a special request to the owner of the ezine to please do this favor for you and mail out during one of those two times. Your lists are another matter. You can email them at any time. I suggest between the times that I have given you.

Most people don’t give it a second thought, but the time that you email DOES make a difference.

To YOUR Success,

Steven Wagenheim

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Author: Steven Wagenheim
Article Source: EzineArticles.com
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The email of a person is his own personal space in the world wide web. It is the home of his personality, and he expects to make use of it according to how he sees fit. This is the reason that while some people appreciate mails from online companies (some even sign up and post their email addresses on websites for new offers and deals), others hate advertisements and subscribe all unfamiliar addresses in their spam and junk folders. So for advertisers looking to market their products productively through email, the question exists: how can they make their emails appeal to almost all email users?

Simplicity and Tone – those are the operative words when it comes to drafting an effective marketing email. The first one reminds that users appreciate information without too much bling; just be concise and frank about the offer and users will simply click for more if they are interested. Remember that email host sites sometimes screen email content and if there appears to be too many graphic or details, the advertisement might just end up in the trash bin. So to promote a legitimate offer, be simple and realistic.

The second reminder is the tone: never be too formal or informal in the format or style of writing. If one uses a very serious approach, then the younger generation of users, which compose a great majority of email users, just might not take interest. On the other hand, if an email advertisement is too informal it might seem like a prank and sound too unreal. So take the middle road and write in a familiar and conversational tone – and without a doubt, there’s a greater chance of being noticed.

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Author: Sean R Mize
Article Source: EzineArticles.com
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