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Archive for February, 2012

Email Marketing – It’s Not The Size That Matters

Wednesday, February 29th, 2012

Some people get so obsessed with building the biggest possible email subscriber list that they forget the real reason why they are building a list in the first place.

Sure we all know that all things being equal a bigger list will make more money but it is not the size of the list that matters.

It is the profitability of the list that is most important. Simply put – It is how much money a particular list will earn for you over the term of the subscriber.

For some niche a subscriber might only stay on the list for an average of a few weeks before they bail out and you don’t get the chance to make any more money from them whereas others will stay on your lists for years and while they might not spend a lot of money at a time their overall worth is a lot more because they are buying smaller amounts more often.

You should never substitute quality for quantity and that is why you should always only concentrate on getting traffic to your optin form that is highly targeted.

The more targeted the traffic the more optins you will get and also, they will be people who will be willing to spend more money when you come to recommend products and services.

Some of the big internet marketing lists that the top marketers brag about have so many duplicate and fake email addresses in them that they have trouble making $1 per month out of each person on the list.

I have lists where each person is worth more than $20 a month and I have less people to email, less customer support and all in all a lot more profit for a lot less work.

[http://www.EasyListBuilders.com] is the fastest and easiest way to take advantage of the most lucrative online business in the world with 99% of the work done for you.

You can get started email marketing and list building today with any one of the [http://www.EasyListBuilders.com] content packs containing 52 weeks of email autoresponder newsletters complete with your own affiliate links for making money in a variety of niches.

Author: Geoff Shaw
Article Source: EzineArticles.com
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Email Marketing – There’s Big Money In Small Lists

Wednesday, February 29th, 2012

Too many people think that the only lists they should be building are in the ‘make money online’ niche.

This couldn’t be further from the truth.

There is big money in small lists and those lists are usually totally unrelated to making money online.

Take the health market for instance. There are so many different areas of health that people are interested in and one of the benefits of targeting health niches is the opportunities to make recurring income from the products that people buy.

If you promote supplements and they are a good product people on your list will buy those products on a regular basis and you can get thousands of dollars of income from those sales month after month for years.

Now you can see that you don’t need a big list to make lots of money. You just need a good list and one in a market where there is the opportunity for every person on that list to continue putting money in your pocket for years.

How many people in the Internet Marketing niche can do that for years?

There are many niches where people will buy products or services that pay you on a recurring basis and these are the niches that you really should be looking at.

Often the competition is a lot less and the ability to get traffic and to build lists in those markets is a whole lot easier.

The other benefit of these niches is the fact that the people in them are more likely to tell their friends about your newsletter without expecting some form of compensation for doing so, as would usually be necessary in the ‘make money’ niches.

[http://www.EasyListBuilders.com] is the fastest and easiest way to take advantage of the most lucrative online business in the world with 99% of the work done for you.

You can get started email marketing and list building today with any one of the [http://www.EasyListBuilders.com] content packs containing 52 weeks of email autoresponder newsletters complete with your own affiliate links for making money in a variety of niches.

Author: Geoff Shaw
Article Source: EzineArticles.com
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Email Marketing – Letting Others Do The Work For You

Wednesday, February 29th, 2012

The way to save time when writing emails is to get a template that you are happy with (an email structure) and work within that structure.

This saves you time thinking about what you want to add and where you want to add it.
If you feel the current structure you are using isn’t working them by all means make the necessary changes.

Look at what other people are doing in your markets and even subscribe to their emails to see whether you enjoy getting the information they are sending you.

If you like what they are doing, then use similar techniques and structures.

See how they are working towards a sale and look at whether their techniques encouraged you to buy anything that they are promoting.

It is always a lot easier to copy something that is already working and there is nothing better than successful people in your own niches to give you the lead.

You should look at the products and services that they are promoting as this will also give you some idea of what you should be selling to your own list.

If they are promoting the same product time and time again then that often means that the product is good and/or there is a good profit margin in the sale.

The idea is to take advantage of other peoples research and being on as many email lists as possible means you will be getting a lot of free research done for you by the people who are sending out the emails.

[http://www.EasyListBuilders.com] is the fastest and easiest way to take advantage of the most lucrative online business in the world with 99% of the work done for you.

You can get started email marketing and list building today with any one of the [http://www.EasyListBuilders.com] content packs containing 52 weeks of email autoresponder newsletters complete with your own affiliate links for making money in a variety of niches.

Author: Geoff Shaw
Article Source: EzineArticles.com
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Email Marketing – How To Double Your Sales Conversion Rate By Using Automatic Follow Up Emails

Wednesday, February 29th, 2012

Who does not want to make huge profits in their business? That is in fact the main goal of all entrepreneurs – profits. What is someone told you that you could double or triple your profits with the help of a new tool or technique? Would it not grab your attention? Of course, it would.

Did You Know That There Is A Tool Like That For E-Entrepreneurs?

Yes, you could double or triple your profits with the help of automatic follow up mails. These are also known as automatic responders. In other words, you could increase your profits exponentially with the help of a tool which responds email automatically. This is a very important piece of information taking into consideration that about 50 percent of your prospective customers would buy only after a second follow up.

Statistics show that you capture only about 2% of your potential though the first contact and the prospect improves with every subsequent contact. With the second contact you get 3%, your third contact would reach out to 5%, the 4th contact 10% and by the 12th contact the conversion rate is about 80%. Amazing, is it not?

How Can You Do That?

However well meaning you would be, you would never be able to answer everybody’s queries and at the same time follow up regularly on each contact you have persuading them to “discover” your product? What is then your alternative? You could employ as many people as it takes to handle the sales campaign and follow-up or you could use an automatic responder.

What An Automatic Responder Does For You?

A good auto-responder can create one instant answer and about 20 follow up emails. It will also be able to use text and html emails so none of your customers would be out of reach for you. All you emails would be personalized with the name of your customer email id and all other details and they would have a “from” address which would make it more personal and warm.

This is not all, the responder would be able to use tracking system to check out on the demographics as well as url tracking. This would help you to create an url that would bring customers to your website from anywhere across the globe.

To sum it up, the auto responder becomes your twelve hands and works around the clock for you – so your business looks good and makes huge profits.

Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ”How To Consistently Drive Thousands Of Targeted Visitors Every Day With Search Engine Optimization”.

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Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

Author: Serge Daudelin
Article Source: EzineArticles.com
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Email Marketing – Gifts Are Not Free!

Wednesday, February 29th, 2012

Email messaging is an important way for marketers and business people to build relationship with consumer of their products or service.

According to a scholar named Marcel Mauss, he emphasized that a gift is never free, there is always a reciprocal expectation of what is given.

This reciprocal exchange could be in kind or material form. Likewise in marketing, a free gift is not really free indeed. There is always a short term or a long tern reciprocal expectation of any freebie or gifts given to prospects or customers.This reciprocal expection could be in form of collecting email addresses which is for short term objective.

Moreover, every marketer really desire his or her prospects to buy, but this should not be made to happen within one or two encounter with the clients or prospects. It is always good to build a committed long term relationship because it is in the long term relationship that the real money lies.

I personally suggest presenting yourself as a person first, and later as a salesperson in order to maximize your objective. In the course of your established relationship, do not be overwhelmed or carried away to forget your mission.

Your first impression counts,therefore your first few emails must be polished and effectively written to create a lasting impression. Lasting relationship doesn’t happen overnight, they are built over time.

In essence, your sales copy should be written and presented in a way that convinces your prospects that you are someone with whom they would like to do business with.

Consumer buying behavior [http://consumer-buying-behavior.webdevelopmenttechnologies.com]

Paul Tunde Raji

Author: Paul Tunde Raji
Article Source: EzineArticles.com
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