Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers
Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You
Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time
Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis
Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option
No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More
People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth at http://www.simpleways2profit.com for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Author: Elizabeth McGee
Article Source: EzineArticles.com
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You’re on a few email lists, right? Sure you are. All Internet marketers are on at least one list, most likely several of them. I can’t even begin to tell you how many lists I belong to. And the one thing I notice, especially from the big players, is that they all follow a specific game plan when sending out their sales pitches and other emails. So the question I’m going to ask is simple. Do you follow the crowd and do what everybody else is doing or do you do your own thing? This article is going to take an objective look at this issue.

Let’s first define the parameters of what I call “following the crowd.” Yes, there are exceptions, but this is what I have found to be true for most of the big names in the business.

If you read their emails, they’re pretty over the top…eye grabbing subjects either promising the moon or warning you that if you don’t open this NOW you’re going to miss out. Everything is time sensitive and urgent. You’d think the world was coming to an end. Inside the emails we see copy like content. It’s like reading these mega sales letters. Heck, with some of these pitches, you don’t even need a sales letter. Just send them to a page with a buy now link and you’re done. Hey, I’ve done it myself and it works. If it didn’t, these big guns wouldn’t be doing it year after year.

But do you have to follow the crowd? Is this the only way to make a sale? I can honestly say that I have sent out emails that have been straight forward with no over the top subject to get the prospect to open it. And yet, I have done very well with these straight forward emails. My list is responsive, and not only that…they appreciate that I don’t beat them over the head with my offers.

Ultimately, YOU have to decide how you’re going to handle your OWN list. Some lists don’t respond to hype. Some don’t respond to straight forward. Some will respond to either. It’s just a matter of which they respond to better. The only way you’re going to know is to test each tactic for yourself and see what results you get from each.

But trust me, you DON’T have to follow the crowd if you don’t want to.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.

Author: Steven Wagenheim
Article Source: EzineArticles.com
Hybrid and Electric Cars

Did you know that the average attention span of people today is close to zero? It’s true, whether you want to admit it or not. That’s why everything in our world today has to be instant gratification at the touch of a button. Look at the tools we have in our lives today. iPhones that can give us just about anything short of cooking our breakfast. Well, the last thing people want to do today is read a long email. So what do you do when you have a long message to share with your list? This article explores this issue.

Let’s say you’re sending an email with a review of a new product. The review is quite long. So what do you do? Do you send the whole review in the email itself or do you just have a brief introduction in the email with a link to the review that you posted on your blog? Both methods will actually work, but what method is going to work better for YOU? What I am going to relay is what I have found from my personal experience. Your results may vary, so test for yourself.

I have found that if the relationship I have with my list is a very good one, putting the review inside the email itself is fine. Most of the people on that list will read the review right there and then go to the sales page directly from the email. However, if the relationship I have with that list is more casual (happens with non IM niches for me) then I am probably better off just putting a brief intro and then including a link to the review. This way, I haven’t taken up much of their time and then, if they’re interested in finding out about the product, they can go to the review site.

You may find that the opposite is true for you. Truth is, if your relationship is great with your list, you can write a three line email telling them that you just reviewed a new product and give them the link. That can work very well. Conversely, people who don’t know you very well may need more than just that intro. Every list is going to react differently. That’s why it’s so important to test.

Having said all that, like I said, the attention span of people today is very short. So you’re probably better off keeping your emails short and to the point.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.

Author: Steven Wagenheim
Article Source: EzineArticles.com
Humorous photo captions

Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers
Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You
Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time
Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis
Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option
No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More
People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth at http://www.simpleways2profit.com for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Author: Elizabeth McGee
Article Source: EzineArticles.com
Hybrid, electrical car

If you are not building a list now, you are leaving a lot of money on the table. A list is your asset as it gives you the power to drive traffic and sales on demand. Now, let me share with you 5 explosive ways to build your list quickly:

1. Forum marketing. Participate in forum discussions actively. Most forums allow you to place a link to your website in your signature. Contribute something useful to the community and build your reputation. When people find that you have something useful to share, they will check out the link in your signature.

2. Create a squeeze page to capture visitors’ email addresses and names. Your squeeze page should be straight to the point by offering visitors a free gift in exchange for their emails and names. The headline of your squeeze page is very important as it is the first thing that captures the attention of your visitors. Do not put other things on your squeeze page that distract visitors from opting in to your list.

3. Offer a free gift in exchange for emails and names. There are many things that you can offer as a free gift to entice opt-ins, some examples are: e-book, whitepaper, voucher, video, audio and email tutorial course. People always like to receive free stuff. Therefore, offering a freebie on your squeeze page is a good way to entice them to opt in.

4. Promote your squeeze page aggressively. List building is a number game. The more traffic you drive to your squeeze page, the more opt-ins you will get. There are many ways to drive targeted traffic to your page, some methods are: blogging, pay per click advertising, forum marketing, social networking, social bookmarking, search engine optimization, blog commenting and article marketing.

5. Increase the conversion of your squeeze page. Once you have enough traffic to your website, you can determine your conversion rate. The next step is to increase the conversion rate of your squeeze page. If your squeeze page is getting 100 opt-ins with 1000 unique visitors a day, it is a 10% conversion rate. Your goal is to increase the conversion rate by another 5% – 10%. Test different headlines, sub-headlines, opt-in button color, etc. Google Website Optimizer is a very good split testing system that allows you to test different variations of your page for free.

List building is all about relevancy and relationship. If you can offer something that people want, they will opt in. Once they opt in, the next step is to build a strong relationship with them and profit for years to come.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing email marketing service.

Find out more about email marketing at OOm Singapore.

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Author: Cheow Yu Yuan
Article Source: EzineArticles.com
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