Permission email marketing is the most effective strategy to drive traffic and make sales on demand. Therefore, I do not recommend companies to purchase mailing list. It is better for them to get people to opt into their lists and grow their database.
So if you are looking for tips to build your own list, you are at the right place. Now, let me share with you some tips to build your list:
1. Create a squeeze page. The objective of a squeeze page is to capture your website visitors’ email addresses and names. A good squeeze page is straight to the point, with a compelling headline, sub headline and opt-in form. So, do not put any other thing on the page that does not help to entice visitors to opt in.
2. Offer a free gift to entice people to opt in. You can offer free gift such as an e-book, software, whitepaper or a voucher in exchange for their names and emails. People are always tempted by freebies so you should take advantage of this.
3. Conduct a survey. Ask people to do a short survey for your company in exchange for a free gift. Before they can start the survey, they must register an account with their names and emails.
4. Drive more traffic to your squeeze page. List building is a number game; the more traffic you drive to your squeeze page, the more opt-ins you will get. Some effective traffic generation methods are: article marketing, pay per click advertising, search engine optimization, forum marketing, social networking, and blogging.
5. Work on your squeeze page conversion rate. Let us assume that your squeeze page is getting 100 opt ins with 1000 unique visitors every day. This is a 10% conversion rate. If you can increase the conversion rate with another 5%, you will get 150 opt ins every day. This is an extra 1500 new subscribers every month with the same number of website visitors. So, do an A/B split testing of your squeeze page now. Test your headline, opt-in button, sub headline, etc. A good split testing system that you can use for free is the Google Website Optimizer.
List is your asset. It allows you to contact your prospects and existing customers anytime you want and make sales for years down the road.
Forget about buying mailing lists. Start building your own list and profit for years to come.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing email marketing service.
Find out more about email marketing at OOm Singapore.
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Author: Cheow Yu Yuan
Article Source: EzineArticles.com
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