Putting up a website can bring several advantages to your business. You can advertise your business online 24 hours a day, 365 and 1/4 days a year. You can make daily or even hourly updates about your products and services. You can even take orders online. The primary purpose of your site is to give you more profit. If your website simply takes away money from your pocket because of maintenance fees, it might be in need of a makeover. Here are some makeover tips for your website:
Make sure your website loads quickly
Although several factors cause a website to load forever, the most common culprit is large image files. The acceptable image file is 20KB. Anything above that will drive your visitors away. Let’s say that the usual transfer rate is around 1KB per second and you have three image files totaling to 60KB, that’s a total download time of one minute. Most people will not wait that long for a website to open. The fewer images you put in your site the faster the download time will be. So before you put Nemo and his friends in your webpage make sure they’re necessary. But if you think an image is the only thing that keeps you from a million dollar sales, just resize the file.
Make your website classy and original
Putting up a website helps build business integrity and increase sales. Some entrepreneurs with businesses in Social Networks like Multiply would pay more to put up another site in order to prove that their business is legitimate. Unoriginal website designs can negatively affect the integrity of your business. Using Word Art or Microsoft FrontPage Themes in your webpage will make visitors think that you designed a cheap site so you can easily close it when something goes wrong. Your website also reflects the quality of your products and services.
Make your pages easy to read
Have you ever seen a website with white text and a yellow background or vice versa? Chances are you wouldn’t be able to finish reading a single paragraph in the site. The color scheme you choose affects the readability of your site. The monochromatic color scheme is the safest scheme to use. You can’t go wrong with black and white. You can also use a more vibrant scheme but make sure it’s readable. The text size is also equally important. There is no such thing as a standard text size for your website but Verdana and Arial fonts are the common fonts in web pages. The legible font size is 11 for Arial and 10 for Verdana.
Make your website jargon free
Your website is not for you but for your potential customers. The content of the website must be free from drivel and technical terms that are only comprehensible to you and your business associates. Talk to your customers in a language that they could understand.
Make your website organized
A good website must be easy to navigate. Organize the content of your site in categories. All the categories must be visible in your homepage. Most successful sites put their categories on top of the homepage but below the heading. The categories may include product information, terms and conditions, contact information etc. Limit your website to only five to six web pages. Remember, you are putting up a website not an eBook!
The makeover
A website makeover, just like a physical makeover, is not easy. You need to invest time, effort, and money. And just like a gorgeous woman in a fine dress, your website will get a lot of attention.
John Red Paduano is a writer for Pencil Head Creative Studio, team of funny, smart, and creative freelance writers and artists. He enjoys writing about anything under the sun as long as it is not in any way related to Math. If you have projects for him, non Math related, check out their site at http://pencil-head.com.
Author: John Red Paduano
Article Source: EzineArticles.com
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