Having an opt-in email list is more than just sending subscribers your newsletters, tips, promotions and sales letters; it’s about establishing a positive relationship with your readers. People rarely buy from those they don’t trust but by fostering fond relationships with your subscribers you’re increasing their confidence in you which in turn will dramatically increase sales.

Here are 6 tips that will create reader confidence, build lasting relationships with your subscribers, lessen your opt-out rate and best of all, boost sales.

Tip #1 – Set Expectations for Your Subscribers
Be clear about what your subscribers are signing up for. That means telling them exactly what kind of emails they’ll get such as a newsletter, tips, ecourse, special report, etc. Also specify how often they can expect an email. Also, for easy recognition it’s a good idea to indicate what email address your emails will be coming from.

Tip #2 – Help Viewers Learn About You
Before asking for a sign-up, direct your viewers to your personal page where they can learn about you and your business. Share some personal trivia about yourself and include some pictures and a personal signature. Let your visitors see and relate to the ‘real’ you. The more they come to know and like you the more trust they will bestow in you.

Tip #3 – Respect your Subscribers Time
Your subscribers granted you permission to email them; this is a privilege, not a right so respect that. Send them only information and content that relates to what they signed up for. Introduce new products gradually. Sending blatant sales pitches are a sure way to increase opt-outs.

It’s also important to note that even though it may not be costing your subscribers money to opt-in to your list, it is costing them time to open your emails, read them and take action. Keeping your content relevant and to the point is recognizing that their time is valuable and they will appreciate that.

Tip #4 – Email on a Consistent Basis
Never flood your email subscribers in box, but don’t ignore them either. When you get a new subscriber send them a welcome letter but don’t wait a month or more to send them their next email. People subscribe to things all the time, so without consistent communication they often forget they signed up. Waiting long between emails increases the chance they’ll opt-out or worse yet, hit the spam button. Instead, use a good email autoresponder and send messages consistently.

Tip #5 – Always provide an Unsubscribe Option
No one wants subscribers to opt-out but you must give your subscribers the option. It not only shows your professionalism it also indicates that you’re a legitimate business and not a spammer. Use the double opt-in feature provided with most email autoresponders, it will considerably reduce the number of unsubscribes.

Tip #6 – Promote Less and Help More
People don’t like to be sold to; they like to buy on their own terms. Before they buy they need reasons, benefits and most importantly, trust in who they’re purchasing from. The “buy this because I like it” approach rarely woks and will annoy your readers.

If you have a product to sell use a slow paced approach by demonstrating how your product will benefit your viewers. A subscriber is not likely to stick around if they see you as someone only interested in making a quick sale. Your subscribers have come to you as a resource for help and information so be respectful of that. The more you help them, the more they will see you as genuine resource, then when the time comes for them to buy; they will look to you first.

In summary, don’t target your subscriber list as a way to make money, instead focus on building a strong relationship with them. Treat your subscribers well and they will treat you well.

Check in with Elizabeth at http://www.simpleways2profit.com for More Free Yet Dynamic Email Marketing Tips that will instantly boost sales no matter what size email list you have.

Author: Elizabeth McGee
Article Source: EzineArticles.com
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If you are not building a list now, you are leaving a lot of money on the table. A list is your asset as it gives you the power to drive traffic and sales on demand. Now, let me share with you 5 explosive ways to build your list quickly:

1. Forum marketing. Participate in forum discussions actively. Most forums allow you to place a link to your website in your signature. Contribute something useful to the community and build your reputation. When people find that you have something useful to share, they will check out the link in your signature.

2. Create a squeeze page to capture visitors’ email addresses and names. Your squeeze page should be straight to the point by offering visitors a free gift in exchange for their emails and names. The headline of your squeeze page is very important as it is the first thing that captures the attention of your visitors. Do not put other things on your squeeze page that distract visitors from opting in to your list.

3. Offer a free gift in exchange for emails and names. There are many things that you can offer as a free gift to entice opt-ins, some examples are: e-book, whitepaper, voucher, video, audio and email tutorial course. People always like to receive free stuff. Therefore, offering a freebie on your squeeze page is a good way to entice them to opt in.

4. Promote your squeeze page aggressively. List building is a number game. The more traffic you drive to your squeeze page, the more opt-ins you will get. There are many ways to drive targeted traffic to your page, some methods are: blogging, pay per click advertising, forum marketing, social networking, social bookmarking, search engine optimization, blog commenting and article marketing.

5. Increase the conversion of your squeeze page. Once you have enough traffic to your website, you can determine your conversion rate. The next step is to increase the conversion rate of your squeeze page. If your squeeze page is getting 100 opt-ins with 1000 unique visitors a day, it is a 10% conversion rate. Your goal is to increase the conversion rate by another 5% – 10%. Test different headlines, sub-headlines, opt-in button color, etc. Google Website Optimizer is a very good split testing system that allows you to test different variations of your page for free.

List building is all about relevancy and relationship. If you can offer something that people want, they will opt in. Once they opt in, the next step is to build a strong relationship with them and profit for years to come.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing email marketing service.

Find out more about email marketing at OOm Singapore.

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

Author: Cheow Yu Yuan
Article Source: EzineArticles.com
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To be successful in internet marketing, you have to have an email list of customers and potential customers. There are a number of ways through which you can build a list. These are outlined below:

1. You have to incorporate a lead page in your website. A lead page is where you will collect the emails of people who will have shown interest in your product. This lead page should be specially targeted, give your product information clearly and outline what the reader will gain by purchasing your product. For readers who may not want to purchase the product at that time, you should not let them just leave without giving you their emails. The fact that they stopped at your webpage means that they may be interested in your product, perhaps not just at the moment. Promise these readers something like a free e-book that they can get when they sign up at the website. Offering a high valued report or e-book is sure to bring you a number of emails.

2. The next way to build your list is to optimize your pages to a particular keyword. This technique is best applied by a SEO (search engine optimization) expert. You can hire a freelance SEO expert for under $100. Alternatively, you can instruct the web designer to make your site and optimize it. You should however be ready to pay a little more for this service.

3. The other method of generating leads is to use social networking sites. Sites like MySpace, Facebook, Hi5, Twitter and such offer you an avenue to promote your site or product. You can share your lead pages to these sites and especially to network groups that are related your niche. This will bring you a good number of emails from people who are interested in what you have to offer.

4. Finally, you can buy leads from reputable companies online. Some of the companies have targeted email lists that you can get for a small fee. You can make follow up on these emails and you will build your email list.

Remember, building an email list is not what is important; you have to entice the contacts to buy from you. To do this, you have to keep in constant communication with your leads, offer them periodic freebies and quality information related to your niche. Having a huge email list increases the chances of your product getting bought.

Do you want to see exactly how it’s done? I have just uploaded a new free video that you can watch.

Watch it free here: Internet Marketing Course

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Author: Bobby K Williams
Article Source: EzineArticles.com
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I knew that title would get your attention. Well, now that I’ve gotten it, it’s time to tell you exactly WHY your emails aren’t worth spit. Hopefully, after reading this, you’ll be able to put together an email campaign to your prospects that might actually get you some sales. So get out your pens and pads and get ready to take some notes.

Okay, first reason your emails aren’t worth spit is because your subjects suck. You either send stuff that is boring as heck (An Important Message), worn out and overused (Bad News) or outright lies (Payment Received). So right out of the gate, you’ve doomed yourself to failure. Nobody is going to take these subjects seriously and when they do find out you’re lied to them, they’re going to put you on their banned list for life.

Another reason why your emails aren’t worth spit is because you don’t give these people anything of value. Every single one is nothing but sales pitch after sales pitch. Buy my product! How about giving your prospects something like a free report or a newsletter that actually teaches them something before you try digging into their wallets? You might find that you get a lot better results.

Finally, the last reason your emails aren’t worth spit is because they’re not even reaching your prospects in the first place. You’ve stuffed them so full of words that trip up the spam filters that they don’t get delivered. These are words that are easy enough to check for by simply going to an online spam checker and running your email through it BEFORE you actually send it out. You might find that if you remove some of these spam words that your emails at least reach their intended audience.

There are actually more reasons why your emails aren’t worth spit, like they’re boring as all heck, but the above three items should be enough to get you started. Concentrate on spicing up your subjects, offer some valuable content and check for spam words, and you’ll find that your emails get you a whole lot better response.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.

Author: Steven Wagenheim
Article Source: EzineArticles.com
Eco Friendly

The other day I got a chuckle. Somebody opted out of one of my lists because he said my emails were too long. I wonder what he would have done with a friend of mine who essentially writes novels for his list. Long is definitely in the eyes of the beholder. However, it is possible to write emails that are simply too long or don’t stay on topic. How long is too long? Well, I’m going to explore that question in this article, which I hope in itself isn’t too long.

There is an old saying in the field of copywriting that a sales letter should be like a lady’s skirt…short enough to get attention but long enough to cover the important details. Yeah, it’s a fine balance and something that takes time to master. But it still doesn’t answer the question…how long is too long? Well, the truth is, there is no answer to this question simply because it depends on what it is you’re trying to say. That is what the real focus should be on…saying it, making it clear, and then getting out before you bore somebody to tears.

So let’s say, for example, you want to tell somebody about this great new site you just found that you know they’re just going to love but you don’t want to tell them too much about it because you don’t want to ruin the surprise. In that case, an email such as the following is all you need.

“Hey *subscriber name*:

Look, I just found this really cool site that I know you’re going to love. I don’t want to ruin the surprise that you’re going to get when you see it so here’s the URL:

*URL*

Just go there. I promise you’ll thank me for it.

Sincerely,
Your Name

Now, if the site really is targeted to the topic of your list, then there is a very good chance that the subscriber WILL thank you for sending it and in this case, the above message, as short as it is, is all you need. Anything longer would be overkill in this situation. You want to get in, get the message across and get out.

But, what if you’re sending an email about a new product that you want the person to check out and you’ve personally used it? You’ll probably want to send a review of the product. In that case, the email is going to be much longer. And, if the product is something that your list would really be interested in, the longer the review (as long as everything you say adds to the description of the product itself) the better for the person reading it. In this case, you’d be hard pressed to write an email that was too long.

So you see, length depends on what has to be said. Say it and get out.

If you follow that principle, without babbling on, in most cases anyway, you’ll be sending emails that your subscribers will enjoy reading.

To YOUR Success,
Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.

Author: Steven Wagenheim
Article Source: EzineArticles.com
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